Typography is the art and technique of
arranging type to make written language
legible, readable, and visually appealing.

MASTER THE FUNDAMENTALS:
✓ Font classification (serif, sans-serif, script)
✓ Font pairing strategies
✓ Line height (leading) and letter spacing
✓ Hierarchy and emphasis
✓ Typography for web
✓ Responsive typography

WHY FONTS MATTER:
– 95% of web design is typography
– Type choices set the tone
– Good typography is invisible
– Poor typography destroys UX

TYPOGRAPHY BEST PRACTICES:
1. Limit to 2-3 fonts per design
2. Use contrast for visual hierarchy
3. Ensure sufficient line height (1.5-1.8)
4. Mobile-first typography sizing
5. Test readability on different devices
6. Accessibility first!

FAMOUS FONT PAIRS:
– Heading: Playfair Display + Body: Lato
– Heading: Montserrat + Body: Open Sans
– Heading: Raleway + Body: Roboto
– Heading: Poppins + Body: Inter

PRACTICE EXERCISE:
Design 3 typography hierarchies:
1. For a law firm (professional)
2. For a creative agency (modern)
3. For a blog (readable)

VIDEO URL: https://youtu.be/AsSG39A-J1E