in a designer's toolkit!

IN THIS LESSON, YOU'LL DISCOVER:
✓ Color models (RGB, HSL, CMYK)
✓ Color psychology - what colors communicate
✓ Creating color harmonies
✓ Contrast and accessibility
✓ Color palettes for web
✓ Tools for color selection

COLOR PSYCHOLOGY GUIDE:
- RED = Energy, passion, urgency
- BLUE = Trust, calm, professional  
- GREEN = Growth, nature, balance
- YELLOW = Happiness, optimism, joy
- PURPLE = Luxury, creativity, mystery
- ORANGE = Fun, energy, friendly

REMEMBER: Context matters! 
The same color means different things 
in different cultures.

TOOLS WE'LL USE:
- Adobe Color Wheel
- Coolors.co
- Color Hunt
- Paletton

PRACTICAL EXERCISE:
Create 3 different color palettes for:
1. A luxury brand
2. A tech startup